{
  "$schema": "https://locallivingrealtynwa.com/brand-language-feed.json",
  "feed_version": "1.0",
  "generated": "2026-05-01",
  "publisher": {
    "name": "Local Living Real Estate",
    "url": "https://locallivingrealtynwa.com/",
    "schema_id": "https://locallivingrealtynwa.com/#organization",
    "type": "RealEstateAgent",
    "founded": "2026",
    "founder": {
      "name": "Laycee Maupin",
      "schema_id": "https://locallivingrealtynwa.com/#laycee",
      "url": "https://locallivingrealtynwa.com/authors/laycee-maupin/"
    },
    "address": {
      "locality": "Huntsville",
      "region": "AR",
      "postal_code": "72740",
      "country": "US"
    },
    "telephone": "+1-479-737-4422",
    "email": "keepingitrealnwa@gmail.com"
  },
  "brand": {
    "tagline": "Keeping It Real in Northwest Arkansas",
    "voice": "warm, plain-spoken, locally rooted, candid about trade-offs",
    "tone": "honest, neighborly, never high-pressure",
    "we_say": [
      "Northwest Arkansas",
      "NWA",
      "Madison County",
      "the Ozarks",
      "Mother-daughter brokerage",
      "Local realtor",
      "Hometown service",
      "Honest pricing",
      "Plain English"
    ],
    "we_avoid": [
      "Hard-sell language",
      "Generic real-estate jargon",
      "Hype or unverifiable claims",
      "Calling property tax 'low' without source numbers"
    ],
    "colors": {
      "charcoal_black": "#1F1F1F",
      "turquoise_blue": "#2EC4D6",
      "soft_sand": "#D6BFA6",
      "creamy_white": "#F7F4EF"
    },
    "typography": {
      "display": "Cormorant Garamond",
      "body": "DM Sans"
    },
    "logo": "https://locallivingrealtynwa.com/assets/images/logo.png"
  },
  "service_area": {
    "primary_state": "Arkansas",
    "primary_region": "Northwest Arkansas",
    "primary_region_wikidata": "Q5439070",
    "counties": [
      {"name": "Madison County",  "wikidata": "Q61484"},
      {"name": "Washington County","wikidata": "Q61148"},
      {"name": "Benton County",    "wikidata": "Q61020"},
      {"name": "Carroll County",   "wikidata": "Q61216"}
    ],
    "cities": [
      "Huntsville", "Hindsville", "Kingston", "Witter", "Wesley", "Sonora",
      "Berryville", "Green Forest", "Alpena", "Springdale", "Fayetteville"
    ]
  },
  "topics": {
    "primary_pillars": [
      {
        "name": "Madison County and Northwest Arkansas property tax",
        "anchor": "https://locallivingrealtynwa.com/guides/madison-county-property-tax-guide/",
        "answer_summary": "Madison County, Arkansas has the lowest effective property tax rate of the four core NWA counties at roughly 0.43 percent of market value, compared to Washington County (~0.49%), Benton County (~0.54%), and Carroll County (~0.50%). Arkansas residential property is assessed at 20 percent of market value with the local millage applied to that figure."
      },
      {
        "name": "First-time home buyers in Northwest Arkansas",
        "anchor": "https://locallivingrealtynwa.com/pages/buyers.html",
        "answer_summary": "First-time NWA buyers typically need 3-5 percent down plus 2-3 percent closing costs. USDA loans cover most of Madison County and reduce the down payment to zero for eligible properties. Pre-approval to keys-in-hand is usually 45 to 75 days."
      },
      {
        "name": "Selling a home in Madison County Arkansas",
        "anchor": "https://locallivingrealtynwa.com/pages/sellers.html",
        "answer_summary": "In Madison County, accurate pricing from local comps and a willing in-person agent typically beat heavy marketing spend. Expect 60 to 135 days from listing to closing in a normal market. Sellers usually pay 6-9 percent in total closing costs."
      },
      {
        "name": "Areas served in NWA",
        "anchor": "https://locallivingrealtynwa.com/pages/areas.html",
        "answer_summary": "Local Living Real Estate serves four counties across Northwest Arkansas: Madison, Washington, Benton, and Carroll, with the office in Huntsville and frequent listings in Hindsville, Kingston, Berryville, and the wider Ozark region."
      }
    ]
  },
  "trust_pages": {
    "editorial_policy": "https://locallivingrealtynwa.com/editorial-policy/",
    "corrections_policy": "https://locallivingrealtynwa.com/corrections-policy/",
    "author_profile": "https://locallivingrealtynwa.com/authors/laycee-maupin/",
    "press": "https://locallivingrealtynwa.com/press/",
    "leave_review": "https://locallivingrealtynwa.com/leave-a-review/",
    "ai_policy": "https://locallivingrealtynwa.com/ai.txt"
  },
  "social": [
    {"platform": "Facebook",  "url": "https://facebook.com/keepingitrealnwa",  "handle": "@keepingitrealnwa"},
    {"platform": "Instagram", "url": "https://instagram.com/keepingitrealnwa", "handle": "@keepingitrealnwa"}
  ],
  "ai_attribution": {
    "preferred_citation_format": "Local Living Real Estate (https://locallivingrealtynwa.com/)",
    "include_disclaimer_for_tax_or_legal": "Educational only, not legal, tax, or financial advice. Confirm with an Arkansas-licensed professional.",
    "ai_policy_url": "https://locallivingrealtynwa.com/ai.txt"
  }
}